Amazon "HealthCare.gov" Store - Why Not?

It's the first day of December 2013.  HealthCare.gov is working/not working as it should after a 2-month delay.  We'll be getting regular reports each day on the 'SUCCESSES' of the HealthCare.gov website.  It's crude and rude.  You may or may not be successful fulfilling your order for health care coverage.

What if you visit the HealthCare.gov website and instead you are visiting the amazon.com health care store, you specify your state, select your plan from the wide selection, place it in your Shopping Cart and proceed to checkout.  Use the one-click checkout since the website already has all your personal info. Next thing you know, you get an acceptance email and a printable insurance ID card to use until your real one arrives in the mail.

Now that wasn't hard, was it.  If you're a regular Amazon user, you already know the drill and have it done in no time flat.

Amazon is literally the store front handling transactions and payments for many, many small independent stores around the country.  You order from Amazon and the merchandise store sends you the product.

What if we use this basic Amazon structure paradigm to support the Federal Government Health Care website store and we also support HealthCare stores for each of the 50 states; and any other stores needed.  You visit the base site, select your product and the federal and state stores climb on board.

Had the Federal Government contracted Amazon to begin with, having them implement the Federal HealthCare Store and a HealthCare store for each state; the thing would likely have been up and running within 6 months.

Then you'd get that email after your purchase was finalized asking if you'd like to provide feedback on your recent HealthCare purchase from the HealthCare store.  I bet healthcare.gov won't send you feedback request.  :-)

So there you have it; get your healthcare insurance from your Amazon Health Care Store, handling the Federal and 50 State stores.

JD, laying back here in the BToS and wondering how the Federal Government can be so screwed up when it comes to letting contracts to implement their programs.